Join our tech team!

Claned is seeking a junior software engineer for backend web app development.

About Claned:

Claned is a cloud-based learning platform provider. Our customers include companies and institutions from all over the world on every continent aiming to train and develop their employees, as wells as NGOs and higher education institutes seeking education solutions. We provide learning design services where we help our customer to build their courses and identify the Finnish pedagogical best practices for their online courses aimed at generating the best possible learning outcomes.

Since Claned was commercially launched in 2017 we have been on a mission to be the world’s leading online learning platform by enabling learning to its fullest potential. This means increased motivation, preventing drop-outs and, the ability to scale results; this formula is applicable to all sectors of training and individual learning so regardless of the subject matter, Claned is here to create learning that actually works. Claned has been recognized and awarded as the best service to amplify learning results and unlock the “black box” of learning.

We continue to develop new solutions and strive to be better. Our community of learners is growing rapidly and so the increased the need to grow our tech team with a new member.

What are we looking for?

Claned is seeking a junior software engineer for backend web app development.

The web app is our flagship product which includes pedagogically designed and intuitive, unique features that enhance learning and provide possibilities, especially for social learning.

  • Our current challenges include scaling up the technology to meet booming demand.
  • We expect you to have a computer science degree with a specialization related to concurrency, distributed databases, and/or distributed software architecture.
  • Related work experience is very much appreciated, but you are likely to do well if you are a fast and adaptive learner
  • There are some specific languages and technologies we would prefer you to be familiar with, right from the start: C# together with .NET, Ruby on Rails, PostgreSQL, Kubernetes. (Any 2 out of 4 is sufficient, but you will have to work with the rest on the job.)

Bonus skills and nice to have buzzwords: 

  • RESTful Web Services
  • Docker
  • Azure
  • AKS
  • Elasticsearch
  • Some frontend skills (basics of HTML/CSS, JavaScript, TypeScript).

And of course, an interest in learning, education, and development is appreciated.

What do we offer?

By joining our team we offer you a lookout spot at a rapidly growing startup company running on the top edge of global online learning platform pioneers. We will make sure that you will have an opportunity to develop your career and yourself as much as you desire.

You will be provided the opportunity to work with a team of developers, get help whenever needed, and a solid induction process. Naturally, you will also experience a great company in a relaxed, young-hearted, and fun-loving company culture and atmosphere.

How to apply?

You can apply by sending a brief cover letter and CV to If you have any questions regarding the position, you can send your questions as well to the above-mentioned e-mail address. Please send your application latest by Monday 19 October. We interview applicants already during the application period and the position will be filled as soon as the right person is found.

visual content

Visual Design to support learning with great content

Engaging your learners might be difficult if your learning content isn´t visually appealing and understandable. You can make it easy for your learners to absorb the content you are offering, by paying attention to its visual composition.


Where to start from?

In this paragraph, I will give you ideas on how to improve your learning content and materials by utilizing visual means.

Start by thinking about your content. What is the most important thing your learners should learn from your material? Are your learners easily able to get an idea of what your content is all about? In addition, the visual composition of your content should ideally support also learners who just want to skim the content. Naturally, the “essence” of the learning materials should be obvious from the start.

Principles of Effective Visual Design

Firstly, your course materials, your content and your design should be equally paid attention to, and ideally working in harmony. As you certainly carefully choose your words, equally, you need to choose focal points for your visuals. Most importantly, by utilizing visuality you can deliver a better learning experience.

There are some universal visual design principles that you might want to get acquainted with.

Gestalt Principles are in the Mind, Not the Eye

Gestalt principles in visual design, help users perceive the overall design as opposed to individual elements. In short, when design elements are arranged properly, the overall function of the content will be very clear.

The Gestalt Principles are a set of laws arising from the 1920s’ psychology. The principles describe how humans typically see objects by grouping similar elements, recognizing patterns, and simplifying complex images. Therefore designers use these to engage users via powerful -yet natural- “tricks” of perspective and best practice design standards.

The Gestalt Principles are pivotal in UX design, notably in interfaces, as users must understand what they see.

Source: (

Some useful Visual design principles

Unity means that all elements on a page visually and conceptually are together. Likewise, the overall visual design must strike a balance between unity and variety to avoid a dull or overwhelming design.

When creating learning materials, unity means similar concepts and themes are conceptually and visually aligned. This way the visual composition supports the learning topics.

The use of space helps reduce noise and increase readability. Use white space (empty areas) in your layout strategy. So try out leaving more space between graphical elements, larger margins, and line spacing. It can be surprisingly effective.

How to distinguish the most important

The hierarchy shows the difference in significance between elements and signals importance visually. Hierarchies are often created through different font sizes, colors, and placement of elements on the page.

For example, making more important elements bigger and bolder than a less important one. To communicate hierarchy by drawing attention toward and away from certain elements you can utilize scale.

Contrast focuses on making items stand out by emphasizing differences in size, color, direction, and other characteristics.

Dominance focuses on having one element as the focal point and others being subordinate. You can achieve it through scaling and contrasting based on size, color, position, shape, etc.

Similarity refers to creating continuity throughout a design without direct duplication. For example, the similarity in the use of colors, in the shape of elements, text styles, will make them work together in a layout.

In conclusion, by using these universal visual design principles, you can produce materials where the “essence” of the content will be obvious.


Hopefully these tips are useful to you when designing your next learning content materials.

Let me know if you have any specific challenges? I would love to hear from you. Send me an email at

virve johansson

About the Author

Virve Johansson works as a Chief Creative Officer at Claned. Most importantly, she heads Claned´s branding & marketing. She is also ensuring that the platform is intuitive, visually appealing, and, user-centric. In addition, she is passionate about visual design and building the Claned brand.